November 13, 2021 @ 1:30 pm – 2:30 pm Australia/Sydney
The first step in selling is always: “know your customer.” Using personality theory is obviously a big advantage, as it gives you keen insights into the customer and what they feel is important. This session will give practical steps that will help you increase your sales. Topics that will be covered include:
The hidden link between values and behavior.
The two drivers by which people make a decision.
The four categories of values and why they are important in persuasion.
Setting up the sales situation by giving the prospect, that what they value most.
How to generate instant rapport with your prospect.
Quickly typing your prospects – the four steps when typing others that reveal their personality temperament. You can even type them on the phone, by email, or what they post online.
How personality and values are also linked to human emotions.
The 11 basic emotions that you can read on a person’s face.
How to avoid triggering the wrong emotions in the buying situation.
Tim Van Milligan
Tim Van Milligan (ISTJ) is a business owner, entrepreneur and conference speaker based out of Colorado Springs, Colorado, USA. He is also an author of several books on copywriting and marketing, including the books: “Selling by Personality Type,” “Emotional Copywriting Revealed,” and “Selling Yourself: Advanced Strategies for Landing Your Dream Job.” He endorses the practical application of personality temperament to the world of sales and marketing, showing how to meet the customers needs by engaging their natural personality
This session is part of the AusAPT Online 2021 Conference. It’s just $100AU for AusAPT members, ILP members and APT reciprocal members and $150AU for guests for all 21 sessions.
You can find the full conference program and details here:
Here’s a handy PDF of the Conference program: